Imitation-value in advertising

Abstract

"The historical trend in advertising, with respect to the use of pictures of human beings, appears to be toward personalization and dramatization of appeals; more description of use, enjoyment, demonstration, recommendation, etc.; greater emphasis on the social 'front' which is built up for products by the use of human beings in testimonials and 'examples'—to the end that 'quality-of-the-merchandise' as a selling point may tend to be occasionally somewhat obscured." (PsycInfo Database Record (c) 2025 APA, all rights reserved)