Design complexity as a determiner of visual attention among artists and non-artists

Abstract

The present experiment attempted to arrive at some preliminary conclusions regarding the influence of design complexity in determining visual attraction or attention. The general pattern of data support the hypothesis that: (1) differences in visual sensitivity or visual awareness and attention do exist between artists and non-artists and between age groups; and (2) art groups are more sensitive to more complex design units than non-artists when color and objectivity are eliminated from the designs. (PsycInfo Database Record (c) 2025 APA, all rights reserved)