Two methods of combining attitudes of like, indifference and dislike into one score

Abstract

Reactions are scored as like-minus-dislike yielding an LD-score, or they are handled by another technique for combining results which gives essentially a sigma- or S-score. The two methods are said to afford nearly the same results for interpretation of radio listeners' responses. Reasons are given for preferring the S-score. (PsycInfo Database Record (c) 2025 APA, all rights reserved)