Trends in the use of certain attention-getting devices in newsweekly advertising

Abstract

The magazines Time and Newsweek were studied to investigate certain trends in advertising between pre-war (1936-1940) and post-war (1945-1949) years. The trends studied were in terms of (1) size of advertisements (the trend was in the direction of increased size), (2) position of advertisements on the page (there were few significant differences), (3) use of color (trend toward more color), and (4) use of illustrations (more illustrations were used in the post-war issues.) (PsycInfo Database Record (c) 2025 APA, all rights reserved)