Critique of Rock's "A sales situation test.'

Abstract

Bernard questions whether Rock's article on his "Sales situations test" is science or salesmanship. He asserts that items in this test are similar to items in a "sales sense" test developed a number of years earlier by Canfield. He believes that such articles should be screened out by journal editors. Rock replies that the items in his test were independently arrived at. The similarity with the Canfield test he feels is due to the limited number of situations a test of this sort would tap. He states that until Bernard's criticism he had no idea that a Canfield test existed. Paterson presents a statement of editorial policy regarding the acceptance of papers such as the one by Rock. [Rock, Milton L. (Edw. N. Hay & Assoc., Philadelphia, Pa.) Answer to Bernard's Critique of Rock's 'A sales situation test.' Paterson, Donald G. (U. Minnesota, Minneapolis.) Editor's reply to Bernard's criticism.] (PsycInfo Database Record (c) 2025 APA, all rights reserved)