Identification of cola beverages. III. A final study
Pronko, N. H., Bowles Jr., J. W.
Journal of Applied Psychology · 1948 · Volume 33 · Issue 6
Abstract
60 subjects tasted samples of Hyde Park Cola, Kroger Cola, and Spur Cola. No correct identifications were made. Almost all responses identified the beverages in order as Coca Cola, Pepsi Cola, or RC Cola. The source of the subjects' naming reactions probably is advertising, familiarity through actual contact, and other forms of culturization. (PsycInfo Database Record (c) 2025 APA, all rights reserved)
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