The "program analyzer": a new technique in studying liked and disliked items in radio programs

Abstract

An apparatus and method are described for measuring the likes and dislikes of subjects for specific parts of a radio program. During the program the subject presses one button if he likes the material being presented at the moment, and another if he dislikes it. His responses are recorded. Following the program, the important parts of it are played back from a recording and the subject is interviewed and asked just what it was that made him like or dislike them. (PsycInfo Database Record (c) 2025 APA, all rights reserved)