A study of the 'visual fixation' method of measuring attention value

Abstract

This paper discusses Nixon's visual presentation method of measuring attention value of stimuli and aims to develop an improved objective method. Twenty-four lantern slides (typed letters or geometric forms) involving position, isolation, size and novelty as factors of attention were presented to 10 students. The Nebraska eye-movement camera was used to photograph corneal reflections. Amount of immediate recall and direction of the first-eye movement are found to be better indicators of attention than length of time spent in looking at the right or left. (PsycInfo Database Record (c) 2025 APA, all rights reserved)