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Interests of business college students: an indirect validation of the Strong blank

Barnette Jr., W. Leslie

Journal of Applied Psychology · 1942 · Volume 27 · Issue 1

DOI: 10.1037/h0057214

Abstract

Tabulations of percentages of students in various courses in a business college who received A's, B's, and C's on certain of Strong's keys led to the following conclusions: CPA interests are similar to those of lawyer and purchasing agent and distinct from other unrelated scoring keys. Accountancy interest is clearly separated from interest in other business occupations, but most like interests of office clerk, production manager, purchasing agent, and real estate salesman. Persons with interests of CPA score high in accountancy, but persons with accountancy interests tend to score less high for CPA. Interest patterns of CPA and lawyer appear to be becoming more alike. Students in advertising get relatively high scores in sales manager and real estate sales and low scores in unrelated professions. Sales manager and life insurance sales keys are most diagnostic for students in salesmanship. Degree of certainty of choice of career influences the score obtained. "The Strong blank is indirectly validated." (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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