Geographical sampling in testing the appeal of radio broadcasts

Abstract

Program Analyzer tests were conducted on audiences in New York, Los Angles and Boston to determine if listeners in the latter two cities would give reactions similar to those obtained from New York listeners. The results of the New York-Boston tests point to the advisability of testing "local" programs with local audiences if accuracy for general level of response and program appeal is the principal question. However, important strong and weak points of the program are just as easily ascertained from the New York sample as from the local Boston sample. The results of the New York-Los Angeles tests demonstrate that national network programs can be satisfactorily analyzed, at least for urban audiences, with samples of subjects drawn from different geographic areas. (PsycInfo Database Record (c) 2025 APA, all rights reserved)