Scholion.ai

Indirect measurement of listeners' preferences for men and women commercial announcers

Fay, P. J., Middleton, W. C.

Journal of Applied Psychology · 1940 · Volume 25 · Issue 5

DOI: 10.1037/h0057938

Abstract

"Men are preferred [as announcers] for advertising any of the products commonly advertised by radio, irrespective of the sex of the consumers to whom the products appeal." (PsycInfo Database Record (c) 2025 APA, all rights reserved)

Enable JavaScript for citation tools and additional paper interactions.