Methods of evaluating the efficiency of door-to-door salesmen of bakery products

Abstract

The amount of bakery products which are purchased in a given area will be a function of the size of the area and of the economic level of the families who live in it. Consequently, the success of door-to-door salesmen handling bakery products cannot be measured adequately in terms of the number of customers or the total volume of sales. The best measure of job success will be to compare each salesman's sales with the potential market for bakery products in this area, which can be estimated from the size of the area, the economic levels it includes, the amount of bakery products consumed, and the price of the products. (PsycInfo Database Record (c) 2025 APA, all rights reserved)