Psychological effects of changing the form of a trade name
Blankenship, A. B., Taylor, H. R.
Journal of Applied Psychology · 1936 · Volume 21 · Issue 1
Abstract
Change in type form of trade name has little effect on association with product. The degree of confidence in association is related to familiar form. A change in form has little effect on preference when used in an advertisement. (PsycInfo Database Record (c) 2025 APA, all rights reserved)
Enable JavaScript for citation tools and additional paper interactions.