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A method for analysis of the effectiveness of highway signs

Forbes, T. W.

Journal of Applied Psychology · 1938 · Volume 23 · Issue 6

DOI: 10.1037/h0058623

Abstract

Factors affecting the effectiveness of highway signs are discussed, and a simple and practical method for measuring effectiveness is presented. Sample results are given. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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