Job attitudes of life insurance agents

Abstract

The Life Insurance Agency Management Association began a series of job satisfaction surveys in 1943. As part of this program a 4-page questionnaire was prepared for the purpose of helping companies assess their weaknesses and strengths. This has been completed and returned by 6,992 agents. Typical questions and answers indicate (1) that most agents are satisfied with their company's reputation; (2) that a negative correlation (ρ = - .76) exists between company size and satisfaction score; and (3) that men who like their work are not generally satisfied with the public attitude toward insurance agents. Insurance men, in general, speak of their work with enthusiasm and verbalize their intention of remaining with insurance work, but desire better training and supervision. (PsycInfo Database Record (c) 2025 APA, all rights reserved)