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A method for determining the entertainment value of radio programs

Longstaff, H. P.

Journal of Applied Psychology · 1938 · Volume 23 · Issue 1

DOI: 10.1037/h0059992

Abstract

An example of how a jury of paid listeners may be used to evaluate the entertainment value of a radio program and the major results of one such study are presented. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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