The favorite radio program
Journal of Applied Psychology · 1938 · Volume 23 · Issue 1
Abstract
The rank order of preference for radio programs was found to be about the same regardless of whether the subjects listed their first three or first five favorites. However, when only the first program mentioned was taken, the rank order was somewhat different. The correlation between orders thus obtained and ratings on degree of liking was only .25. (PsycInfo Database Record (c) 2025 APA, all rights reserved)
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