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Identification of American, British, and Lebanese cigarettes

Prothro, E. Terry

Journal of Applied Psychology · 1952 · Volume 37 · Issue 1

DOI: 10.1037/h0060393

Abstract

50 male students at the American University of Beirut were asked to discriminate among two British, two Lebanese, and two American brands of cigarettes. Each brand was identified more frequently than chance; 60% of all attempts were correct. Non-preferred brands were identified as correctly as were preferred brands. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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