Relation of scores in Strong's interest analysis blanks to success in selling casualty insurance

Abstract

The Strong interest blank was administered to commissioned casualty insurance men attending the insurance schools conducted by the Aetna Casualty and Surety Company. After one year in the field the success or failure of these men was rated by the manager. The two scores of the interest blank compared with these ratings were life insurance sales and real estate sales. The letter grades were arbitrarily weighted and combined to yield a single score. The results revealed that the lower the score on the interest blank the greater is the chance for failure. (PsycInfo Database Record (c) 2025 APA, all rights reserved)