Phrasing the question in consumer research
Roslow, S., Blankenship, A. B.
Journal of Applied Psychology · 1938 · Volume 23 · Issue 5
Abstract
Nine principles to be followed in the construction and use of questions for market research studies are presented. The importance of each is discussed and examples are given. (PsycInfo Database Record (c) 2025 APA, all rights reserved)
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