Attention effects from poster, radio and poster-radio advertising of an exhibit

Abstract

A field investigation was carried on at a fruit exhibit in the Indiana State Fair. Attempts to secure attention from 25,443 visitors were made with each subject in one of three ways: (1) poster presentation of "talking points," (2) auditory presentation of points (loud speaker), or (3) a method combining poster and auditory presentation. The combined method was most effective (having attracted 33.4% of 6579 subjects), followed by auditory (32.1% of 6596 subjects), and poster (25.4% of 5701 subjects) respectively, while no advertising was in last place (19.9% of 6567 subjects). (PsycInfo Database Record (c) 2025 APA, all rights reserved)