Prediction of female readership of magazine articles

Abstract

For female readers, 5 variables arranged as follows in terms of their readership appeal: subject matter, sex of persons in illustrations, number of illustrations, proportion of opening pages devoted to text, and color of illustrations. Using multiple correlation and regression techniques, the accuracy of the predictions of future articles should fall within a 10% difference between predicted and actual starting readership per cents in about 68% of the cases. (PsycInfo Database Record (c) 2025 APA, all rights reserved)