Ratings of salespersons by male customers

Abstract

100 men students of at least sophomore rank were asked two questions: (1) What one thing impresses you most favorably about a salesperson's speech and deportment? (2) What one thing impresses you most unfavorably about a salesperson's speech and deportment? Conclusions drawn from the results obtained are first, the majority of men customers like most of all in a salesperson the qualities: friendliness, courteous manner, and helpfulness; and secondly, the majority of men customers dislike most of all high pressure salesmanship and the "gushy," over-helpful salesperson. (PsycInfo Database Record (c) 2025 APA, all rights reserved)