The degree to which colors (hues) are associated with mood-tones

Abstract

The degree to which colors are associated with mood-tones was studied by presenting 94 Ss with eight stimulus colors and a list of eleven moods, the word selections of which had been unanimously agreed upon by four judges. It was found that certain colors were chosen to "go with" each mood-tone significantly more frequently than the remaining colors. No significant sex differences in color-mood associations were found. Factors possibly contributing to color-mood associations are discussed. (PsycInfo Database Record (c) 2025 APA, all rights reserved)