College students' opinions of radio advertising
Laybourn, Gove P., Longstaff, H. P.
Journal of Applied Psychology · 1947 · Volume 32 · Issue 1
Abstract
200 college students gave their reactions to radio slogans, commercials, and general classes of radio advertising, with reasons for their likes and dislikes. Tables are presented which summarize the results. (PsycInfo Database Record (c) 2025 APA, all rights reserved)
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