Measured changes in acceptance of an employee publication

Abstract

The employee publication of a bakery chain was evaluated by means of a content analysis of a large number of issues, Flesch counts for reading ease and human interest, and a readership survey of a sample of employees. The results of this evaluation formed the basis for a number of changes in the publication. The principle ones were a more ballanced content of various types of subject matter, and an improvement in the reading ease and human interest of certain types of subject matter. After 6 months a second evaluation was made which showed that the employees attitude toward the publication became more favorable. (PsycInfo Database Record (c) 2025 APA, all rights reserved)