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The relation between "radio plugs" and sheet sales of popular music

Erdélyi, Michael

Journal of Applied Psychology · 1939 · Volume 24 · Issue 6

DOI: 10.1037/h0062818

Abstract

"It is probable that the effect which radio has upon popular consumption in terms of purchases of sheet music is a phenomenon of social pressure rather than a selective judgement by the radio audience." (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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