Do people know why they buy?

Abstract

The common procedure which is used to discover whether listening to the radio program of a product increases the sales of that product is to compare the purchases of listeners and non-listeners. However, observation of such a relationship does not indicate the causal relationship between listening and purchasing. A questionnaire method which is designed to reveal more accurately the effects of radio listening upon buying behavior is described, and illustrative data are presented. (PsycInfo Database Record (c) 2025 APA, all rights reserved)