A comparative study of certain personality traits and success in retail selling

Abstract

The Dunn and Bradstreet credit ratings and ratings of pecuniary strength of 70 grocers were compared with their scores on the Bernreuter Personality Inventory. The largest coefficient of correlation between either of the criteria of success and any of the Bernreuter scores was .16. (PsycInfo Database Record (c) 2025 APA, all rights reserved)