Cumulative effect of a series of campaign leaflets

Abstract

A ballot returned by 427 college students revealed that on a 5 point scale, 49% answered "absolutely yes" to the question of whether or not college athletics should be subsidized. Leaflets against subsidization were sent one week apart (five leaflets in all) to 3 experimental groups, and another ballot was taken at the end of the leaflet series. For the one-leaflet group, the "absolutely yes" responses dropped to 16.1%; for the 3-leaflet group, to 11.5%; for the 5-leaflet group, to 17.2%. In the control group the "absolutely yes" responses showed a drop to 42.5%. (PsycInfo Database Record (c) 2025 APA, all rights reserved)