[Review of the book Advertising and Selling

Abstract

Reviews the book, Advertising and Selling by Noble T. Praigg (Ed.) (see record 1924-10342-000 ). This optimistic book is a compilation of the leading reports and addresses of the Atlantic City Convention of the Associated Advertising Clubs of the World. The contents resemble a Methodist experience meeting they tell "how" it was done, the general tone is one of praise, but many a word of caution is given. For students of psychology the principal value of this book is the first-hand experiences reported; these suggest many practical problems capable of experimental solution by psychologists. For the teacher of classes in advertising who is naively innocent of practical advertising experience this book will supply much realistic thunder for his course. This is fascinating reading, partly because of the kaleidoscopic presentation of topics, but perhaps more because advertising executives seem to be able to talk as well as they advertise. (PsycInfo Database Record (c) 2025 APA, all rights reserved)