Review of The attention value of newspaper advertisements

Abstract

Reviews the book, The attention value of newspaper advertisements by Richard B. Franken (1925). Franken reports a summary of five separate investigations regarding the attention value of newspaper advertisements. Two of the studies were made by Franken at different times, one by Strong, a fourth by Roberts, and a fifth by Hough. In the appendix is presented a bibliography of thirty-four titles on the subject. The reviewer is naturally pleased to find that the conclusions of his original study made in 1914 are well supported by these four subsequent investigations. In fact the most striking fact in Franken's report is that investigations based on from 25 to 102 persons should agree so well with each other. No one interested in advertising can afford not to consider carefully the results so clearly presented by Franken, and in such compact form. (PsycInfo Database Record (c) 2025 APA, all rights reserved)