[Review of the book Brains in Business

Abstract

Reviews the book, Brains in Business by Frank A. Nagley (see record 1924-10340-000 ). The author has collected and given an interesting turn to around 300 bona fide successful business portraits to show forcefully how wealth is hidden in waste, how hindrances have been turned into helps, how new uses have been found for old products. Of course this is not exactly brains in business. Psychologists would rather call it--according to the present vogue--visceral tensions in business, tensions of the sort produced by reading the American Magazine. This book will serve business and its readers well when its perusal provokes more energetic brain work The book will do it: over 300 case histories, each with all the interest of the American type, each simmered down to a paragraph or two, each with a provocative point, are too much to be resisted by the usual reader. Mr. Nagley does not dub this psychology, he does not emphasize buncombe. His book belongs fairly on the shelves reserved for the psychology of motivation. True enough it is inspirational in undercurrent, but while his eyes at times may reach to the clouds he keeps his feet as firmly on terra firma as any writer on motivation can. (PsycInfo Database Record (c) 2025 APA, all rights reserved)