Advertising Appeals Selected by the Method of Direct Impression

Abstract

Several hundred men and women were asked to rate hosiery advertisements on a four-point scale. Future studies will show whether this method of direct impression will supplant the order of merit method. The latter cannot be used for large numbers of items. From Psych Bulletin 22:03:00326. (PsycINFO Database Record (c) 2016 APA, all rights reserved)