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An experiment with colored and uncolored advertisements

Gilbert, H. Nelson

Journal of Applied Psychology · 1932 · Volume 17 · Issue 1

DOI: 10.1037/h0073178

Abstract

Each of 14 colored and uncolored advertisements was shown to 36 college students for 10 seconds. Recall of the product advertised showed a 44% advantage for colored material. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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