The Feeling Value of Lines

Abstract

The authors think that border designs in advertising are prepared merely for their general esthetic effect and for the purpose of novelty. They might be more effectively used by taking account of the relation between quality, direction and rhythm of line and the feelings that are aroused in seeing them. An experiment was performed on 500 persons, each being asked to choose a line to represent each of the 13 classes of feelings—sad, quiet, lazy, merry, agitating, furious, dead, playful, weak, gentle, harsh, serious, powerful. The results were compared with those Lundholm found in his experiments. From Psych Bulletin 22:03:00248. (PsycINFO Database Record (c) 2016 APA, all rights reserved)