An objective method for the measurement of attitudes

Abstract

Three studies ( a, 50 men and 50 women, b, 91 men, c, 78 men) were made in which the subjects were required to judge the truth of proverbial expressions (in studies a and b ) or to rank according to relative value (in c ) various "assets" in one's life, i.e., personal characteristics (as honor, intelligence, sanity, sportsmanship), and such things as business connections, wealth, luck, social position. Answers were weighted according to the frequency of such answers in the group studied, and totaled to give a measure of conformity to group opinion. "In its present state the report merely outlines a method." (PsycInfo Database Record (c) 2025 APA, all rights reserved)