Determinants of feeling tone in type faces

Abstract

Extreme size, condensation, boldness, family style and italics are most forceful factors in type for expressing feeling tone, in the order indicated. The selection of a product or feeling to fit the type face is found to be the most justifiable method psychologically and statistically. Tables are presented to show the characteristics of type best suited to 23 products and 24 feelings (courtesy, beauty, etc.). (PsycInfo Database Record (c) 2025 APA, all rights reserved)