The Basis of Tooth Paste Sales in Representative Communities

Abstract

A house to house canvass was made of two carefully selected districts in Laramie, Wyoming, a town of 7,000 inhabitants. Each canvasser asked the brand of tooth paste used and why used. The report is based on 148 families, including 81 from the west side and 67 from the élite district. In the élite district 54 of the 67 families used tooth paste, in the other district 53 of the 81 families used tooth paste—that is, 80 per cent of the élite and 65 per cent of the west side. The individual consumption shows no significant difference among those that do use a dentrifice. The tooth paste habit is more frequent in the better district. In both districts the predominating reason for the use of a particular brand is its flavor. School samples play no apparent part among children of the better district but they do play a part in the poor district. From Psych Bulletin 21:07:00634. (PsycINFO Database Record (c) 2016 APA, all rights reserved)