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Consumer preferences for small glass containers

Hovde, H. T.

Journal of Applied Psychology · 1930 · Volume 15 · Issue 4

DOI: 10.1037/h0076055

Abstract

In this investigation it was shown that, despite the identical net volume of a group of small glass containers, there exists a psychological advantage in form and shape due to utility, attention value, and identification purpose. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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