A situational influence on the relationship of a consumer attribute to new-product attractiveness

Abstract

Examined both the effects of a situational influence and a personal attribute on new-product attractiveness. The hypothesis that fashion-opinion leaders, relative to nonleaders, would find new fashions having limited distribution more attractive than new fashions having extended distribution was confirmed in a sample of 90 female Ss. (PsycInfo Database Record (c) 2025 APA, all rights reserved)