Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis
Yeniyurt, Sengun, Townsend, Janell D, Cavusgil, S Tamer, Ghauri, Pervez N
Journal of International Business Studies · 2009 · Volume 40 · Issue 2
Abstract
Alliances are recognized as an indispensable tool for managers operating in a global business environment, and as a fundamental stage of the internationali
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