Consumer animosity in the global value chain: The effect of international production shifts on willingness to purchase hybrid products
Funk, Charles A, Arthurs, Jonathan D, Treviño, Len J, Joireman, Jeff
Journal of International Business Studies · 2010 · Volume 41 · Issue 4
Abstract
The escalation of international offshoring and outsourcing in recent years has resulted in a proliferation of “hybrid products” for the typical
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