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Values and marginal preferences in international business

Maseland, Robbert, van Hoorn, André

Journal of International Business Studies · 2010 · Volume 41 · Issue 8

DOI: 10.1057/jibs.2010.24

Abstract

In a recent paper in this journal, Maseland and van Hoorn argued that values surveys tend to conflate values and marginal preferences. This assertion has b

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