Distance without direction: Restoring credibility to a much-loved construct
Zaheer, Srilata, Schomaker, Margaret Spring, Nachum, Lilach
Journal of International Business Studies · 2012 · Volume 43 · Issue 1
Abstract
In this commentary we build on Shenkar's (2001) award-winning critique of cultural distance, arguing that most distance constructs, in fact, suffer the
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