Asset specificity and foreign market entry mode choice of small and medium-sized enterprises: The moderating influence of knowledge safeguards and institutional safeguards
Maekelburger, Birger, Schwens, Christian, Kabst, Ruediger
Journal of International Business Studies · 2012 · Volume 43 · Issue 5
Abstract
According to transaction cost economics (TCE) reasoning, firms choose equity (as opposed to non-equity) foreign market entry modes to safeguard specific as
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