A bibliometric analysis of the global branding literature and a research agenda
Chabowski, Brian R, Samiee, Saeed, Hult, G Tomas M
Journal of International Business Studies · 2013 · Volume 44 · Issue 6
Abstract
This study examines the citations used in the global branding literature (GBL), and evaluates the knowledge structure of this area of research to date. Our
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