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Englishization in offshore call centers: A postcolonial perspective

Boussebaa, Mehdi, Sinha, Shuchi, Gabriel, Yiannis

Journal of International Business Studies · 2014 · Volume 45 · Issue 9

DOI: 10.1057/jibs.2014.25

Abstract

The spread and use of English as the lingua franca of international business (IB) – “corporate Englishization” – has received incre

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