“Understanding the words of relationships”: Language as an essential tool to manage CSR in communities of place
Selmier II, W Travis, Newenham-Kahindi, Aloysius, Oh, Chang Hoon
Journal of International Business Studies · 2015 · Volume 46 · Issue 2
Abstract
Multinational enterprises (MNEs) encounter relentless stakeholder pressures when operating across linguistic, cultural and institutional boundaries. Our ai
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