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Towards a more balanced treatment of culture in international business studies: The need for positive cross-cultural scholarship

Stahl, Günter K, Tung, Rosalie L

Journal of International Business Studies · 2015 · Volume 46 · Issue 4

DOI: 10.1057/jibs.2014.68

Abstract

The results of a content analysis of 1141 articles published in the Journal of International Business Studies over a 24-year time period (1989–2012)

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